Category: Experience Design

Like any other business, the customer is king in the software industry. Developing, testing, and delivering what the customer wants precisely in terms of functionality, user experience, security, and performance is always the goal. Aggregating and understanding information gleaned from different types of behavioral data from various Omni-channels, and complementing it with an Agile and Behavior […]

How can users be convinced to give software ratings, other than five stars, in the Google Play and Apple Store and simultaneously win their trust and loyalty? In our case, it’s, Fintech UX design! Payoda has continued to create unique digital banking experiences through custom UX design for global banking brands. We understand that it’s […]

The first step in design thinking is empathy mapping. A visual empathy map is a good way to start user research because it’s easy to understand and digest. When designing a product or service, it’s important to understand how your target audience is completely unaware of what users feel or how they think. The goal […]

Tableau vs Power BI: These are the two popular business intelligence (BI) tools for collecting, integrating, analyzing, and presenting business data. They both assist in performing data analysis, data manipulation, and data visualization to understand and derive conclusions from various data sets. Power BI has a larger market penetration due to its Microsoft family lineage […]

Smartphone usage has increased dramatically in recent years. Only 2/3rds of mobile users had a smartphone in 2014, and of those only 22% of those used it to browse the internet. The introduction of 4G internet was a game-changer. By the end of 2016, mobile web usage had overtaken desktop for the first time. Mobile […]

SAFe-Scaled Agile Framework is a free source available online. Its understanding base allows you to apply the lean-agile practice at the enterprise level. It provides a unique and lightweight experience for the software development process. It is divided into three chapters. Those are Team, Program, and Portfolio.

The heart of any design philosophy is user engagement. With a user-centered approach, designers are constantly on the lookout for new techniques to enhance user engagement with products. The main objective of gamification in UX is to have strong emotional appeal, even in UI for serious aims. Gamification in UX design has assumed high importance in recent years.

A blog to guide you and help you understand the major differences between Virtual Reality, Augmented Reality and Mixed Reality. Read here for more information!

Storytelling in UX is including the process of ideation and experience into the design process, in the expectation that it meets the consumer demand. In this blog, we will dive deep into its importance, advantages, and more.

Emotions are instrumental. They place a central role in the human ability to perceive, understand and to learn about the world at large.