A customized loyalty platform application with an easily navigable sleek UI improves customer task efficiency from 15% to 90%. The case study records how an intuitive UI design with easy navigation can impact the customer task efficiency of a Loyalty program.

The objectives of the project were to:

• Design a user-friendly, clean UI design that can be used frequently
• Achieve scalability in the face of the huge database

With Payoda’s sleek and user-friendly UI design mapped to a huge database backend, the loyalty platform application was able to attain greater usability. The customer task efficiency improved to a good 90% and considerably reduced the task intensity.