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Addressing the Fit & Size issue for the Fast Fashion industry
A leading US retailer reduces return rates drastically by addressing Fit and size issues with Artificial Intelligence based solutions. The client experienced higher return rates due to misfits since the industry lacked standard sizing metrics. This issue was resolved with Payoda’s Artificial Intelligence powered mobile application that helped customers select the right size and fit.
The objectives were
- To reduce return rates due to misfits
- To provide personalized fashion advice, recommendations that would enhance customer buying experience.
The AI based mobile application designed by Payoda helped the retailer to provide the customers a hassle free shopping experience. Now they were able to select appropriate sizes
and also avail exclusive fashion advice through the mobile application. The solution effectively reduced the return rates, while improving customer satisfaction.
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