
Managing operations across retail and manufacturing channels can be complex, especially when workflows are manual, data is unstructured, and speed is crucial. A U.S. retailer and manufacturer of tools, equipment, and automation solutions, operating across multiple channels, faced this exact challenge. Their internal systems couldn’t keep up with their pace of growth, leading to operational inefficiencies.
The Challenge: Disconnected Systems and Manual Workflows
As the company scaled, its operations began to slow down. Their teams were juggling:
- Sales and logistics across fragmented systems
- Support requests through multiple communication channels (calls, messages, emails)
- Manual transcription and task coordination between departments
This lack of intelligent automation caused:
- Bottlenecks in response and resolution times
- Delays in escalating urgent service requests
- Higher operational costs due to inefficient processes
To stay competitive, they needed to streamline processes and eliminate manual routing — without disrupting how employees communicated.
Our Solution: Agentic AI Automation for Workflow Transformation
No bottlenecks. No delays. Just streamlined operations powered by intelligence, not manual effort.
At Payoda, we implemented a custom Agentic AI Automation platform for retail and manufacturing enterprises, built to function like a virtual operations department.
This wasn’t just another automation tool.
It was a network of AI agents working together to:
- Interpret incoming requests
- Assign tasks intelligently
- Coordinate internal communication
- Update systems in real time—without human intervention
The outcome? Structured, scalable workflows that moved faster, operated more efficiently, and let teams focus on what matters, growth, not grunt work.
Key Capabilities of the Agentic AI Automation Platform
- Multi-Channel Input: Employees could send requests via WhatsApp, SMS, phone, or email, seamlessly integrated through Twilio.
- Voice-to-Action Conversion: Voice inputs were transcribed using Azure Speech and ElevenLabs, then converted into structured, actionable tasks.
Multi-Agent Architecture:
- Manager Agent: Handled task classification and priority management
- Message Composer: Drafted clear, structured messages from raw input
- Critic Agent: Improved clarity and ensured message quality
- Notification Agent: Automatically dispatched updates to relevant departments
- Workflow Intelligence: Kafka ensured real-time messaging between services, while CrewAI orchestrated workflows dynamically from end to end.
All of this was built on top of the client’s existing infrastructure, fully integrated with their organizational database and support ticketing systems.
The Results: Streamlined Workflow Automation in Retail and Manufacturing
Within just a few weeks of deployment, our Agentic AI Automation platform delivered powerful results:
- Reduced task turnaround time by over 60%, especially for urgent voice-based service requests.
- Achieved 85% internal adoption in the first month.
- Eliminated manual routing, replacing it with intelligent, real-time agent collaboration.
- Unified multi-channel workflows without disrupting existing communication habits.
What This Means for Your Business
If your operations are still dependent on siloed systems, manual tracking, or inefficient email chains, you’re likely losing time, money, and productivity.
With Agentic AI Automation, businesses can turn unstructured voice, chat, and text inputs into structured, trackable workflows. It’s not just automation — it’s an intelligent system that thinks and acts like a team of assistants.
Whether you’re in retail, manufacturing, or a hybrid operation, workflow automation in retail and manufacturing can drive speed, consistency, and efficiency across your business.
Ready to Modernize Your Operations?
Let’s explore how Agentic AI Automation can transform your workflows and free your teams from repetitive tasks. Contact Payoda today to see how this intelligent solution can work for your unique operations.
Talk to our solutions expert today.
Our digital world changes every day, every minute, and every second - stay updated.