Matomo Platform: A Quick Glance on the Google Analytics Alternative

Matomo Platform: A Quick Glance on the Google Analytics Alternative

Matomo is a comprehensive open-source web analytics platform developed to empower enterprises with behavioral data on their website visitors. Reports are provided via a customizable dashboard in forms ranging from pie charts to bar charts. The data from these reports can be analyzed to make informed decisions on operations and strategy.

Matomo features

Matomo
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1. Real-time Data Analytics

2. Ecommerce Analytics

3. Goal Conversion Tracking in Matomo

4. Event Tracking

5. Content Tracking

6. User Segmentation in Matomo

Building a Custom Data Analytics Platform

If we had to define data analytics application development, it would be similar to pulling the Excalibur from the stone. However, we will not go to such lengths to demonstrate. Payoda, on the other hand, can help support you with the difficult part of product creation by using the right strategy, world-class talent, and an effective tech stack. Get a free consultation with one of our experts who will explain the working principles of an analytics platform, the advantages of our solution, and technical tips for developing a competitive product for your company.

Final Thoughts

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