Matomo is a comprehensive open-source web analytics platform developed to empower enterprises with behavioral data on their website visitors. Reports are provided via a customizable dashboard in forms ranging from pie charts to bar charts. The data from these reports can be analyzed to make informed decisions on operations and strategy.
Advanced web analytics provide companies with the insights and data needed to create an enhanced user experience for their clients. It also helps optimize websites by providing data to understand consumer behavior better.
The Matomo platform has several statistical reports by default with advantageous features, like the ability to capture top keywords and search engines, social media websites, websites, complete page URLs, page titles, providers, user countries, operating system, browser, screen resolution, engagement (time on site, pages per visit, repeated visits), desktop VS mobile, top campaigns, custom variables, top entry/exit pages, and downloaded files. In addition, it also has other features like session recording, custom reports, form analytics, user cohorts, and funnels that can be availed by purchasing plugins.
Download Case Study, Improving Call Center and Customer Experience With Archival & Data Analytics
Matomo features
Below are a few additional features provided by Matomo by default:
1. Real-time Data Analytics
Businesses can watch the real-time flow of visits to their website. It also provides a real-time map that helps detect the location, region, and city the user is accessing the site.
2. Ecommerce Analytics
Businesses can also keep track of their online shopping sites by enabling the “eCommerce” option when configuring the website. This option allows clients to create various sales reports, such as country-specific sales, browser types, and the type of device, which helps marketing departments analyze behavioral analytics per geographic region to inform future marketing campaigns better.
3. Goal Conversion Tracking in Matomo
Goal tracking is mainly used when departments want to trigger a specific goal only if the specified condition is satisfied. For instance, if the user has visited a particular page on a website or when a particular button is clicked.
4. Event Tracking
Event tracking keeps analytics of interactions made on a website.
5. Content Tracking
Content tracking helps analyze the ratio of several visits to click-through rates on an image banner or any other element in the application.
6. User Segmentation in Matomo
Users can create new segmentation models based on their preferences by applying one or more conditions. For instance, users can create a segment that contains only data from a particular country (India) and that uses both a specific device (desktop) and browser(Chrome). We can also create segmentation models for comparison purposes.
Automatic tracking of user interactions such as clicking on external website links and file downloads is also a feature of Matomo. In addition, a deeper analysis of consumer engagement can be accomplished by taking advantage of premium features that link Custom Reports, Form Analytics, Media Analytics, User Flow, and User Cohorts.
Building a Custom Data Analytics Platform
If we had to define data analytics application development, it would be similar to pulling the Excalibur from the stone. However, we will not go to such lengths to demonstrate. Payoda, on the other hand, can help support you with the difficult part of product creation by using the right strategy, world-class talent, and an effective tech stack. Get a free consultation with one of our experts who will explain the working principles of an analytics platform, the advantages of our solution, and technical tips for developing a competitive product for your company.
Final Thoughts
The Matomo Analytic platform’s features are numerous. However, one of the most beneficial aspects of the product is that it enables the ability to comply with GDPR and CCPA data privacy laws. Matomo allows for 100% ownership of any analytical data collected, stored, and processed from any application by the over 1MM users of its solution. It allows that data to be physically stored on an on-site server in the over 190 countries they currently have clients. The ability to capture behavioral analytics on consumer interactions in a multicultural, multichannel landscape and extract actionable insights is critical to success in the digital economy. Yet, Matomo (which means honesty in Japanese) simultaneously continues to support its stated mission of providing an open-source solution supported by a worldwide user community.
