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Delightful customer experience building a Loyalty Platform for an ISV
A customized loyalty platform application with an easily navigable sleek UI improves customer task efficiency from 15% to 90%. The case study records, how an intuitive UI design with easy navigation can impact the customer task efficiency of a Loyalty program.
The objectives of the project were
- To design a user friendly, clean UI design that can be used frequently
- To achieve scalability in the face of huge database
With Payoda’s sleek and user friendly UI design that was mapped to a huge database backend, the loyalty platform application was able to attain greater usability. The customer task efficiency improved to a good 90% and the task intensity was considerably reduced.
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