Addressing the Fit & Size Issue for the Fast Fashion Industry
A leading US retailer reduces return rates drastically by addressing fit and size issues with Artificial Intelligence (AI)-based solutions. The client experienced higher return rates due to misfits since the industry lacked standardizing metrics. Payoda resolved the issue with an AI-based mobile application that helped customers select the right size and fit.
The objectives were to:
- Reduce return rates due to misfits
- Provide personalized fashion advice and recommendations to enhance the customer buying experience.
The AI-based mobile application designed by Payoda helped the retailer to provide customers with a hassle-free shopping experience. Now they can select appropriate sizes and avail of exclusive fashion advice through the mobile application. The solution effectively reduced the return rates while improving customer satisfaction.