Telco improves customer retention by 26% with existing data
Using analysis of customer behavior and usage patterns to reduce churn and improve revenue
This case study documents the approach and strategy adopted by one of the largest telecom companies in the world to analyze customer data around usage and behavior to positively impact their revenues. We document how this approach improves customer retention and reduces churn.
The stated goal was to analyze existing customer data to understand
- Customer Segments and usage patterns
- Different customer behaviors
- Opportunities for customer specific product enhancement and retention
The implemented solution helped the telecom provider reduce churn and improves customer retention by 26%.