Strategic online presence today is the window to the world. Businesses have realized the potential of internet and have embraced it. However, swarming businesses and competitors have also ensured that getting lost in the infinite online space is a certainty. Therefore, firms need to establish presence at places like search engines, social networks and well-rated blogs where customers can find them with ease. Optimizing one’s digital assets is clearly the means to grow business.

Payoda lives by the code “Do not do unto others that you would not do unto you” and has successfully created an online visibility for itself and now offering it to customers.

Digital Optimization

Payoda’s digital optimization offering is a complete package designed to meet all needs of digital marketing. There are three major reasons why any business must optimize its presence online:

• creating a strong online presence
• acquiring customers
• generating revenue

Payoda believes that any branding exercise should generate a holistic and unique presence for the business in alignment with your values and vision. Generating holistic brand image and resonating the same across all online channels will funnel prospects to becoming customers.

Payoda has expert design teams, which deliver great experience to users in addition to designs and interfaces. The cyclic development methodology followed helps meeting and exceeding customer needs and expectations. Leveraging expertise in latest tools and design practices, Payoda delivers exactly what businesses want customers to see and experience.

Digital Audit

The first step of Digital Optimization process is evaluating  Digital media assets which may be text, images and multimedia spread across your blog, website and other online platforms. Payoda’s expert team will analyze website content, search keywords, current search engine ranking, social media presence, and opinion on the firm online.

The Audit is necessary to understand existing digital presence so that business decision makers can come up with strategies for expanding the brand’s online presence. Using the information collected through the audit, online personality can be defined and that of target customers. Defining the online personality will give a holistic picture of  brands and the target customers.

Digital Strategy Consulting

The information gathered during the audit process will be used to benchmark  client’s online visibility with that of competition in terms of – performance of existing digital campaigns, your costs per customer, the interaction level etc. Payoda’s Digital Marketing experts will come up with strategies to create a brand image in alignment with  vision and values of client’s organization.

The strategy helps in framing the different online platforms that can be effectively used to create visibility for brands. The strategy will also be integrated with that of traditional marketing channels so that the message conveyed is similar across all online and offline platforms.

Digital Marketing Execution

The strategy will be executed in phases and each phase will have deliverables in the form of milestones achieved.

The first lesson a digital marketing guy learns in Payoda is that the User Interface is the index of any firm’s mind. After analyzing the existing user experience components of clients’ business, in-house UX designers use technology to communicate new strategies in the form of concepts and emotions. The user experience team is also responsible for generating huge amounts of data used in analysis and testing.

User experience goes hand in hand with content. The digital content is optimized for search engines using on site and off site optimization techniques. Parallel Search Marketing and social media campaigns will make sure that all the target customers in need of clients’ product or service will be funneled to the appropriate website. Search marketing campaigns will begin with keyword research of your business as well as your competitor, targeted adcopies will be created and the finally bids shall be placed in search engines. Social media creates an opportunity to focus on the target customers based on demography, geography, psychograph and behavioral segmentation, and thus creating a higher lead to customer conversion rate.

Email campaigns targeted towards select subscribers and Viral marketing campaigns are the methods to create fast results in a shorter period of time.

With the increasing penetration of mobile devices, marketing in mobile medium is yet another opportunity to obtain the customer who’s always on the move. By leveraging on the many technologies including Mobile Optimization, QR codes, Mobile augmented reality, Application Development and Mobile Gaming, Payoda will be able to deliver successful Mobile Marketing campaigns.

Web Analytics & Reporting

Huge amounts of data are generated at each stage of the digital optimization process, but the challenge lies in interpreting them to get business value. The data display their true potential only in an expert’s hands. Our experts use many available analytics tools like Google analytics and Piwik and other enterprise tools like core metrics to gather insights that will give direction to the marketing campaigns. Periodical reports will be generated so that the clients can keep track of performance of campaigns. The other vantage that Payoda offers is the competency for a custom dashboard creation which will provide CXOs a holistic view of the Digital Optimization campaign. Separate Analytics studies will be conducted for website, social media and mobile which will ensure that all the campaigns are leading to the objective set forth at the beginning.

Digital Optimization

The most important facet of digital optimization process is that it is iterative and the more the iterations the better the results. Landing page optimization helps in this iteration process. The page which the visitor sees first on a website is the landing page. Making a smart, strong and personalized impression at the first sight is very important. Once the visitor lands in a website, one has only a few precious seconds to make the first impression.

The landing page should answer all possible questions the visitor might have. It should resonate the brand image and value proposition page which is the starting point of the conversion funnel. The pages should handhold the visitor and get them through the door and convert them in to the customer. From there, numerous factors like the page and site layout, content, copy, graphics, color, promotional offers, navigation can have a great impact on the conversion rates.

A one size fits all solution cannot be applied to landing page optimization and therefore Payoda understands your audience, conducts competitor study, redesigns the landing pages and test the performance of the same using many testing methods like A/B and Multivariate Testing.

Our Approach

Payoda successfully applies design thinking to approach any problem and thus our team of digital experts always comes up with the best of the solutions after continuous ideation and iteration.

Payoda’s Agile Execution Methodology gives the advantage of a quicker time to market, reduced ricks by managing uncertainties and superior productivity.