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Digital Marketing & Analytics

Omni channel marketing integrated with data driven insights is one of the primary keys to achieve success for any business in the present digital world

Globally, businesses are focusing on various digital transformation initiatives to exceed the ever evolving customer expectations. Marketers are constantly scaling up their services to create and maintain consistent brand experiences across various channels. Amidst all these dynamic factors, success can only be tasted by overcoming several challenges through an effective digital dialog.

At Payoda, we provide an end-to-end approach to digital marketing that involves a holistic strategy to generate data-driven insights across various channels using cutting-edge tools and technologies. Our result-oriented approach enables us to execute and optimize the marketing campaigns more effectively, improving the overall customer experience.

Attract & Acquire

Helps define online marketing goals, identify target audience and execute result-oriented campaigns that help acquire visitors interested in key offerings.

Engage & Convert

Facilitates engagement with audience by optimizing their user journey and delivering personalized content, driving them to make desired decisions.

Retain & Grow

Creates an emotional connect with customers by building brand loyalty, online engagement and exceeding their expectations, facilitating customer advocacy.

Measure & Optimize

Assists in building an effective measurement plan, defining KPIs and collecting actionable data to create periodic reports to understand customers better while optimizing their online experience.

What we do?

We are an eclectic group of consultants, subject matter experts and implementation engineers specializing in digital marketing and analytics. Our team is certified in leading tools and technologies like Adobe Analytics, IBM Tealeaf, BrightEdge, Marin Software among others. We have the capability to either setup and manage one of the omni-channel marketing clouds or seamlessly custom integrate the best-of-breed marketing solutions of a broader automation suite.Our service offerings are divided into following five broad categories.

Lead Digital Strategy Consulting

Digital marketing today has become a vast arena which continues to expand rapidly. A company needs to formulate its digital marketing strategy carefully before jumping onto the next big trend. Data points are easy to come by, but understanding their significance and what to pay attention to makes all the difference. Our experienced consultants help you with not just identifying a clear actionable strategy, but also with benchmarking the present state of your digital marketing activities and identifying gaps to come up with a clear and focused solution.

Multi-channel Campaign Management

Today’s marketers have to manage multiple communication channels, all at once. Individual customer preferences and the frequently changing consumer privacy regulations constantly challenge our goal of a unified master strategy. Our multi-channel campaign management services help in reducing marketing fatigue, enabling companies to define, orchestrate and communicate information to customers across all channels (ex: websites, mobile, social, direct mail, call centers and email).

Digital Analytics

To implement the complex digital analytics tools, a business requires a highly-qualified team of experts with a specific skill set, which might be hard to come by. Our certified implementation engineers help in setting up and running various analytics tools on mobile apps, the web and other channels, and have also helped various customers deploy advanced tools like Adobe Analytics, Coremetrics, Webtrends, Google Analytics, Tealeaf, Flurry, BrightEdge, OpinionLab and many others. We don’t stop at reporting but go beyond and look for actionable insights that adds value to digital marketing and analytics initiatives.

Tag Management

The advent of Tag management systems have completely changed the data collection process in various digital channels. Gone are the days where the marketing team waits for months to move a pixel tag to production.With Tag management systems, everything can be done on the fly. As experts in the Tag management area, we have successfully deployed a wide range of marketing and analytics tools using tag management tools including, but not limited to, Adobe DTM, Ensighten, Tealium, Signal and Google Tag Manager.


A business can merely not just rely on traffic acquisition to compete and succeed in the present dynamic market scenario. It is of utmost importance to engage and retain users on your digital channels through continuous testing, optimization and personalization to provide a topnotch digital experience to the end user.Our experts can help you achieve this using various tools like Optimizely, Adobe Target, Webtrends Optimize and Visual Site Optimizer.

Staff Augmentation

Finding the right expert having knowledge on advanced analytics and marketing tools can be difficult at times.If you are facing a similar issue, you can hire one of our experts on demand, depending upon your needs. We have a great pool of talent with expertise in various tools, passionate and willing to work with on challenging new projects.

We’d love to hear from you!

To schedule a call with our Digital Marketing and Analytics Team, please fill the form below:

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