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Search Engine Marketing

Payoda’s Pay Per click management (PPC) services display sponsored results in search engine rankings for paid advertising placements. This strategy ensures quick publicity of your website on content networks, search engines, and individual websites in keyword-targeted ad placements.

Pay Per Click (PPC) Management or Pay Per PerformanceWhat can Payoda offer?
  • Advanced campaign management and higher ROI
  • Competitor and bidding strategy analysis
  • Creative new landing pages
  • Keyword quality scores
  • Access to a dedicated Account Manager 24/7

Payoda’s experienced search marketers can offer dedicated PPC research on Google AdWords Campaign Management, Yahoo Search Marketing Campaign Management, MSN Ad center Campaign Management and Miva Campaign Management to increase the ROI for your company’s online marketing efforts.
Payoda‘s SEM Process
Initial Analysis

  • Business objective setting & Campaign model understanding
  • Keyword research
  • Bid rate analysis
  • Monthly budget recommendation
  • Campaign structuring
  • Landing page analysis (5 Landing Pages)
  • Ad creation for product

Campaign Setup

  • Campaign setup in Google Adwords
  • Conversion tracking setup

Testing Phase

  • Ad split testing
  • Keyword split test
  • Ad rank split test
  • Conversion testing

Monthly PPC Campaign Management

  • Bid management
  • Keyword modification
  • Testing of new ads
  • ROI analysis & Weekly reporting

Feel free to contact us if you have any questions about our PPC management services or your company’s Pay Per Click advertising needs.