Business Needs

  • To implement multiple digital marketing and analytics tools viz., Adobe Analytics, Google Analytics, Knotice, Monetate etc. for a retail client website.
  • To implement the above tools using Ensighten Tag management system.
  • Address the issue of website speed and optimize the google page speed score for better ranking in search results.
Digital marketing and analytics-BN

Solution Provided

  • Implemented all the required digital marketing and analytics tool via Ensighten TMS by optimally using Spaces, Conditions and Apps features.
  • Built and deployed comprehensive data layer capturing all the page data and user actions; subsequently mapping them to multiple tools on Ensighten.
  • Enabled tracking for single page application.
Digital marketing and analytics-SP

Business Benefits

  • Implementation of 15+ digital marketing and analytics tools via optimal usage tag management system features led to a 100% increase in the speed of the website.
  • Modular approach taken by implementing data layer saved more than 160 hours during the implementation phase.
  • Efficient solution design and tracking provided business with exhaustive insights both on Analytics and marketing tools leading to a data driven approach in digital investments.
Digital marketing and analytics-BB