- To implement multiple digital marketing and analytics tools viz., Adobe Analytics, Google Analytics, Knotice, Monetate etc. for a retail client website.
- To implement the above tools using Ensighten Tag management system.
- Address the issue of website speed and optimize the google page speed score for better ranking in search results.
- Implemented all the required digital marketing and analytics tool via Ensighten TMS by optimally using Spaces, Conditions and Apps features.
- Built and deployed comprehensive data layer capturing all the page data and user actions; subsequently mapping them to multiple tools on Ensighten.
- Enabled tracking for single page application.
- Implementation of 15+ digital marketing and analytics tools via optimal usage tag management system features led to a 100% increase in the speed of the website.
- Modular approach taken by implementing data layer saved more than 160 hours during the implementation phase.
- Efficient solution design and tracking provided business with exhaustive insights both on Analytics and marketing tools leading to a data driven approach in digital investments.