Business Needs

  • To implement an exhaustive analytics solution to measure the user interactions for a large insurance customer’s website.
  • To improve the conversion rate of an online policy directed towards their valued customers.
  • To monitor the sanity and integrity of all the digital marketing and analytics implementations both at the technical and functional level.
Conversion Optimization-BN

Solution Provided

  • Designed the solution and implemented Adobe Analytics using Tealium as the tag management tool to measure digital channels addressing the business requirements.
  • Implemented Optimizely and managed A/B and multivariate testing on various parts of the website.
  • Managed Observepoint, a tag audit tool in performing regular and periodic audits to ensure the sanity of digital marketing and analytics tags.
Conversion Optimization-SP

Business Benefits

  • 15% increase in online policy sale was achieved through the regular A/B and multivariate tests done using Optimizely.
  • Ensured a 0% errors or broken tags for all the digital marketing and analytics tags on the website by regular and periodic audits on Observepoint.
  • All the marketing tags were deployed via Tealium with a turn around time of less than few hours, reducing the operations cost drastically.
Conversion Optimization-BB