- To implement Adobe Target and Adobe Analytics using Adobe Dynamic Tag Management for a Banking and Finance client.
- To optimize Login module on the banking website for better user experience.
- To get better insights from Analytics and use the data in targeting and optimization.
- Designed the solution and implemented Adobe Analytics to measure user interactions on various digital channels satisfying the business requirements.
- Migrated legacy mbox.js Target implementation to latest at.js implementation using Adobe DTM.
- Implemented Recommendations module which comes along with Adobe Target.
- Integrated Adobe Target with Adobe Analytics and other marketing cloud products for sharing of data and metrics.
- 100% efficiency in measuring the traffic to different digital channels on Adobe Analytics led to better insights on user behavior.
- Overall sales witnessed a 15% growth after the implementation of Recommendatiosn module.
- Website speeds are improved by more than 100% after the migration of Target mbox.js to at.js.
- Zeroed in on the right experience of Login module after experimenting with 6 experiences over 3 months for different customer segments.
- Integration between Adobe Target and Analytics led to creation of more precise customer segments.