Business Needs

  • To implement Adobe Analytics on iOS, Windows Mobile and Android mobile applications of an ecommerce client.
  • To implement Adobe Analytics using Adobe Analytics mobile SDK.
  • To have a flexible implementation; such that data can be modified from Adobe Analytics administration.
Adobe Analytics implementation-BN-1

Solution Provided

  • Exhaustive solution design is carved out which addresses the business requirements from an ecommerce industry standpoint.
  • Constructed a OS agnostic contextual data sheet to capture the data points required to satisfy the business requirements.
  • Implemented contextual data for screen load and custom events using Adobe Analytics mobile SDK.
  • Mapped contextual data to the required props, eVars and events using Processing rules of Adobe Analytics administration panel.
  • Implemented offline tracking capability of Adobe Analytics for all the mobile applications.
Adobe Analytics implementation-SP

Business Benefits

  • 100% efficiency in tracking the data required to satisfy the business requirements which led to better insights improving ROI for various marketing campaigns and other digital investments.
  • OS agnostic contextual data implementation saved more than 160 hours during implementation phase and enabled the business to modify the data using Processing rules easily.
  • Offline tracking made sure that no data is lost when a customer is not connected to internet which led to better data collection.
Adobe Analytics implementation-BB