- To implement Adobe Analytics on iOS, Windows Mobile and Android mobile applications of an ecommerce client.
- To implement Adobe Analytics using Adobe Analytics mobile SDK.
- To have a flexible implementation; such that data can be modified from Adobe Analytics administration.
- Exhaustive solution design is carved out which addresses the business requirements from an ecommerce industry standpoint.
- Constructed a OS agnostic contextual data sheet to capture the data points required to satisfy the business requirements.
- Implemented contextual data for screen load and custom events using Adobe Analytics mobile SDK.
- Mapped contextual data to the required props, eVars and events using Processing rules of Adobe Analytics administration panel.
- Implemented offline tracking capability of Adobe Analytics for all the mobile applications.
- 100% efficiency in tracking the data required to satisfy the business requirements which led to better insights improving ROI for various marketing campaigns and other digital investments.
- OS agnostic contextual data implementation saved more than 160 hours during implementation phase and enabled the business to modify the data using Processing rules easily.
- Offline tracking made sure that no data is lost when a customer is not connected to internet which led to better data collection.