Manage all your SaaS Authentications with Azure AD

January 9, 2018

If you think about the future of on-premises and cloud deployments, at its core is user management and authentication. We have been using Active Directory (AD), for many years now, so why do we need something else. But that’s not how your competition is thinking, they have Azure AD on top of their minds.

Facts about Azure AD

  • 12.8 million organizations use Azure AD and +30 % increase yoy
  • 950 million users and +40% increase yoy
  • >2 Trillion Azure AD authentications since the release of the service
  • 272K 3rd party apps in Azure AD and + 200 yoy
  • 90% of fortune 500 companies on Azure AD

The need for Azure AD

Windows server Active Directory (AD) is an on-premises directory which provides authentication and authorization for your users and services. You can manage your on-premises users, access to resources like applications and file shares.AzureAD Infographic

What can Azure AD do that AD cannot?

Azure Active Directory is designed from scratch for the SaaS world. It supports protocols like OpenID Connect, OAuth or SAML to provide single sign-on (SSO) and access control for those applications. So if your organization, for example, wants to go for external hosted CRM (think SalesForce, MS CRM or Hootsuite) and you need simple access to it – Azure AD can facilitate it with ease.

Let’s look at other examples to understand this further:

Yours is an application development company – if you are on Azure AD, an existing office 365 customer becomes your application customer in 1-click.

Your organization needs to provide employees with access to various internal applications – Azure AD is easy-to-implement solution that gives employees and business partners’ SSO access to thousands of cloud SaaS Applications like Office 365,, DropBox, and Concur.

You have a team managing your social presence – If you have a team using your Youtube, Vimeo, Linkedin accounts etc, promoting your videos, tweeting out information, you can actually use Azure AD to assign users access to these applications, and if someone leaves the company you don’t have to reset the password for a shared account.

Not just that….

With Azure AD,

    • You get an identity management system at minimal costs.
    • By streamlining IT processes, you ensure corporate compliance goals are met.
    • You enable Azure Multi-Factor Authentication which is easy to use, scalable, and reliable solution that provides a second method of authentication to protect your users who have multiple options to access their accounts and applications from anywhere.
    • You gain a single portal from which all SaaS apps are managed

Azure AD - Infographic

Compare Azure AD B2B with B2C

Both Azure Active Directory (Azure AD) B2B collaboration and Azure AD B2C allow you to work with external users. But how do they compare?

Azure AD B2B is intended for organizations that want to be able to authenticate users from a partner organization, and from any identity provider. With this option, SSO to all Azure AD-connected apps is supported. For example, you can provide access to Office 365 or on-premises apps, and to other SaaS apps such as Salesforce or Workday.

Azure AD B2C is intended for inviting customers of your mobile and web apps, whether individuals, institutional or organizational customers into your Azure AD. SSO to customer owned apps within the Azure AD B2C tenants is supported. SSO to Office 365 or to other Microsoft and non-Microsoft SaaS apps is not supported.


Azure Active Directory is a cloud-based IdaaS service that empowers users by providing access to the business world’s leading cloud applications and services – on the device they choose, from wherever, whenever they need.  There are various options available at different price points, so you can find a solution tailored to your business needs.

It’s time to get active with Azure.